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What’s In Store For Food In 2022

Stacy Bailey

Whole Foods released its seventh consecutive report outlining the top ten most-anticipated food trends of the coming year. The company determines this list by consulting a trends council of more than 50 of their team members—including local foragers, regional and global buyers, and culinary experts, who then compile trend predictions based on decades of experience and expertise in product sourcing and studying consumer preferences, as well as in-depth workshopping with emerging and existing brands.1 Based on their efforts, when consumers walk down grocery aisles in 2022, their tastes will guide them to exciting items like urban garden greens, buzz-less spirits, and more. 

The Trends 

Ultraurban Farming 

Since Whole Foods opened the doors to its first store in Brooklyn in 2013, innovations in indoor farming have skyrocketed, like hydroponics and aquaponics. Local producers are continuing to pursue even more innovative ways to grow and sell hyper-local crops. Consumers love to hear this product story.


For people who don’t want to entirely give up meat and dabble in dining on plant-based products, Whole Foods predicts that items like 100% grass-fed bison burgers, pasture-raised eggs, 100% organic meat and veggie burgers, and organic milk will be filling up a lot more grocery carts in 2022. These items will be populating menus soon, too.

The Drinks


People love the sweet-tart flavor of this tropical plant, and now they’ll be enjoying it in more than tea. Bursting with vitamin C, hibiscus is finding its way into yogurts, fruit spreads, hard ciders, and waters. This could be the flavor of the year.  

Alcohol-free spirits

For many, living a healthier lifestyle means cutting down on alcohol consumption, and Whole Foods is reporting record growth in the category this year. It’s all about sophisticated cocktails sans the buzz. What’s stocking your bar?   

Functional fizz 

Bubbly is lovely. Not only do sparkling beverages taste great, but they can also contain probiotics, prebiotics, botanicals and more—all with good-for-you benefits to balance the sweetness. That’s what the people want.   

Farm Grown Goodness

Citrusy YuZu  

Cultivated mainly in Japan, Korea and China, the tart and sour YuZu fruit is popping up everywhere: vinaigrettes, mayo, hard settlers, and even cakes.  

Good-for-the-environment grains

In 2022, grocers will turn their attention to the environment by offering grains that reinforce soil health and reduce their carbon footprint; you’ll see it on the packaging on everything from beers to cereals. It’s a story that menus would be wise to share as well.

Sunflower Seeds

Nut-free and allergy-friendly, people eat these tasty seeds by the handful and mixed in salads. Now, they’re gracing crackers, ice creams and even creamy cheeses with their presence. That’s good because they’re full of protein and unsaturated fats.

Moringa Leaves

Moringa trees resist drought, grow fast, and have been used to fight malnutrition in certain parts of the world. Now, these leaves are giving matcha a run for its money. Loaded with nutrients and available in powder form, Moringa leaves can be sprinkled into smoothies, juices and yogurts and added to sauces and baked goods. It’s destined to become a super-popular super food.


Highly lauded for its brain and bodily health benefits, turmeric has been used for centuries in traditional Chinese medicine3. Now, it’s increasingly used as a dietary supplement. Turmeric is what gives curry its yellow color and operations a way to make their bottom line greener.

The Whole (Foods) Truth

Considering the developing consumer tastes and interests in foods and beverages that are good for people and good for the planet, restaurateurs would be wise to get ahead of this demand. Surlean Foods can help you develop custom recipes and products to meet consumers where their tastes will be tomorrow.

To start a conversation with our team, visit

1Progressive Grocer, Whole Foods Market’s Top 10 Food Trends for 2022, October 18, 2021

2Prepared Foods, Top Ten Food Trends for 2022, October 20, 2021,

3Healthline, Ten Proven Benefits of Turmeric and Curcumin, Prepared Foods, Updated May 10,



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